Tyrrells branches into spirit production
Crisps producer Tyrrells is expecting to have its first bottles of vodka ready
by April after it was given the
go-ahead to build a distillery on its Herefordshire farm.
Councillors granted the company planning permission to build the distillery in a 19th -century hop house on the site at a meeting just before Christmas, despite objections from local residents.
Tyrrells owner Will Chase said he was pleased the company could now move ahead with its plans, but said there was "no great rush" to get the product out.
He said: "Our biggest priority is to make a quality product. "
Two distillers from Eastern Europe have been employed to create the vodka, which will be made from potatoes considered too small to be made into crisps.
Chase said old artisan production methods would be used to produce the spirit which will have a subtle potato taste.
"Because it's organic and made of potatoes, we are hoping that its provenance will come through. We want a bit of natural taste to it," he said.
Tyrrells will use a £5 million regional prize it won in the Bank of Scotland £25 million Entrepreneurial Challenge last year to finance the distillery.