Students go in search of perfect drink

Bottle Green has teamed up with students at Leeds Metropolitan University to try to create a

product that is exactly what British students want.

Around 40

students of hospitality and retailing at Leeds Met will

study the wine-buying and drinking habits of the general student population

in a module teaching them about consumer research.

Then they will take part in creative sessions to develop ideas for new products based on their findings.

The top three ideas will be presented to Bottle Green's management team

and the

best product will be worked up to take to market.

The student who comes up with the winning idea will

enjoy an expenses-paid trip to the London International Wine Fair.

Bottle Green marketing director ­Richard Hitchcock said: "We are really very excited about this project and believe it can deliver some genuine consumer insight and NPD ideas that we could potentially see on a retailer's shelf in the months ahead."