Lights, camera, Hardys
As part of Hardys' new £12 million marketing campaign, the UK's number one wine brand is offering three OLN readers two cases of Hardys wine each to sell in their store.
The theme of Hardys' heavyweight campaign is One Love since 1853, which focuses on the pioneer of the Hardys brand, Thomas Hardy,
whose passion and determination founded the now world-renowned
brand over 150 years ago.
"Thomas Hardy had a dream to produce exceptional wines from the
World and his enterprising and resourceful spirit brought that dream to life. The new Hardys' ad reflects his passion to realise his dream," a spokeswoman says.
Thanks to in-depth research into consumers' wine lives, Hardys understands what makes people passionate about wine and what really interests them. Film plays a major part in Hardys consumers' lives, so
the company has also linked up with Sky Box Office for a year-long sponsorship targeting Sky's 8.5 million subscribers, and is sponsoring Lovefilm - the UK's biggest DVD rental service with
more than 500,000 subscribers and 2.5 million rentals per month.
For your chance to win, just answer this question:
What is the theme of the new Hardys campaign?
Send your name, name of shop, address and telephone number, by May 16, to: Hardys/OLN prize draw, Constellation Europe, Constellation House, The Guildway, Old Portsmouth Road, Guildford, Surrey, GU3 1LR or email firstname.lastname@example.org. Please confirm that you are licensed to sell alcohol and state your date of birth. For a full list of terms and conditions email address above.