Gaymers gets in festival mood with ad
Gaymers Cider has produced an ad depicting the brand's take on music festival life. This is the latest instalment in its £4 million music marketing campaign for 2008.
Having already been shown at Rock Ness in Scotland, the ad will
run on big screens at other major festivals, including Reading, Leeds and the Lovebox Weekender in London , supported by press and online work in music media.
The ad uses the style of a festival-goer's home video to get close to the experience of being at one of the summer's big events.
John Mills, managing director of Gaymers Cider, said: "It's our way of communicating to Gaymers' target audience
that many UK music festivals can be chaotic, but when you're there, it
doesn't matter - it's all part of the fun."
Gaymers was the official cider of this year's Glastonbury event and has secured pouring rights at Reading, Leeds and various events to be held in London's Hyde Park.