8 Jack Daniel's
Value
growth Aug 08 v Aug 07: +14%
Key date in history: 1866 - Jack registered his distillery
Famous friends: Frank Sinatra started the
Jack on musicians' riders thing
Strengths: Rock 'n' roll image; Coke
Challenges: Vodka; not getting bored with being so successful
The year gone: Hung out, went to a few gigs, the odd festival ...
The year ahead:
Still being cool while bigging up the
distillery founder