Dairy Milk gorilla ads make comeback
The Cadbury Dairy Milk ad featuring a gorilla playing the drums has been remixed
as Bonnie Tyler's Total Eclipse of the Heart
for the autumn.
There's also another run for the ad showing a race between airport trucks to the tune of
Bon Jovi's Living on a Prayer.
material will also be available to retailers.
commercials are part of a £17 million marketing spend for the brand in 2008
- its biggest ever.
Kate Harding, Cadbury's trade communications manager, said: "We saw huge levels of consumer engagement when the ads first aired, so retailers should be ready for increased shopper awareness."