How do you advertise your store?
"Our most effective form of advertising was when we bought our first van. It was
so we wrote the name of the shop in bright pink letters. You immediately get a response from that because it's distinctive. We spend quite a bit of money to move up our listings on
Google and we also advertise in the Yellow Pages, but I'm seriously considering stopping
- people don't look in books any more."
York Wines, York
"We mostly do direct marketing such as mail drops and sending out targeted emails. We do a little bit of advertising on various websites such as
Best of Haslemere , but we don't do national or even local press as it's a complete waste of money. Building up your own database of customers is
labour intensive but it costs virtually nothing."
The Haslemere Cellar
" Word of mouth works very well. The internet site is useful - it gives potential customers a good idea of who we are. We're well known in the area so don't need to use advertising as such."
Wimbledon Wine Cellar, Chiswick
"We advertise our personalised Champagne service in glossy magazines, which attracts the right sort of people. It means customers think of us when looking for something to celebrate a special occasion ."
Little Braxted, Witham