Blavod reveals premium Diva deal
Blavod Extreme Spirits has signed a licence agreement with the Shetland Spirits Company for Diva vodka.
The deal means Blavod will pay 35% of the brand's "net contribution", minus promotional spend, for four years. After this period, Blavod may fully acquire Diva for £1.
The terms of the deal are virtually identical to the Jago Vodka Cream
Liqueur licence it signed with Shetland in July, according to the company.
Diva is an ultra-premium vodka that comes in a bottle containing a column of
54 Swarovski crystals.