Glayva's seasonal sponsor plans unveiled
Whyte & Mackay's whisky liqueur Glayva is to be the headline sponsor of Edinburgh's
the Glayva Ceilidh in the Gardens.
The sponsorship will be supported with radio and press ads, branded in-store POS and consumer sampling of two winter serves
- the Glayva Gold made with ginger ale and the Glayva Blush
made with cranberry juice.
Whyte & Mackay's master distiller Richard Paterson has release d his autobiography - Goodness Nose. Paterson, whose father and grandfather were
master blenders, was reported to have had his nose insured
for £1.5 million.