Vergelegen moves to PLB
PLB is to take over the UK agency for the highly-rated South African wine producer Vergelegen on April 1.
The deal covers the whole Vergelegen portfolio, from the premium range which carries an rrp of £8 to Vergelegen V at £60.
PLB Managing director Peter Darbyshire said: “South Africa is performing very well in the UK as it is the fastest growing top 10 country by volume and value, and we see this appointment as a great opportunity.”
Vergelegen is currently handled by Paragon Vintners.
Darbyshire added: “Paragon has done a great job, and we look forward to taking the brand to the next phase of its development.
“The wines are complementary to our portfolio, giving us a strong, premium South African proposition to offer customers.”