Bulmers joins the pear bandwagon
Scottish & Newcastle UK is launching its Bulmers Pear cider in a can for the first time.
aims to broaden the
by introducing a
four-pack of 50cl cans
Shaun Heyes, head of customer marketing for the off-trade and category marketing for the off-trade, said: "Bulmers Pear in cans will attract new drinkers to the
brand and bring incremental sales to the premium cider category."
have rushed to launch new pear cider products
including versions from
Aston Manor and Continental Wine & Food.