Bulmers targets summer events
Scottish & Newcastle is launching a major campaign to get trial of its Bulmers cider brands among consumers at summer events.
A bar styled in the manner of an old-fashioned apothecary, but with a modern interior dedicated to the world of apples and cider, will be visiting events including Henley, the Edinburgh Fringe, Cowes Week and the Summer Sundae Weekender music festival.
The tour is aimed at building awareness among the target market of 25 to 35-year-old males.
Consumers will have the chance to win i-Pod shuffles and i-Tunes vouchers while learning about Bulmers’ Herefordshire orchards.
Fiona Kennie, senior brand manager at S&N UK, said: “We look forward to offering consumers the opportunity to chill out with a glass of Bulmers and, as we say in the ad campaign, squeeze the best out of the Britsh summer.”