Red Stripe launches digital music campaign

Red Stripe is hoping to increase awareness of its association with live music with its latest digital campaign.

The beer brand? has linked up with internet radio

ast.fm to push its music credentials.

A spokeswoman said: “?The partnership will expose Red Stripe’s grassroots gig series and the Red Stripe Music Award to

ast.fm’s 40 million unique users worldwide, and encourage click-throughs to Red Stripe’s relaunched web?site.”?Activity includes a one-day homepage takeover, continued branding on

ast.fm and a RSMA section of the website.

Paul Brazier, brand manager for Red Stripe, said: “This year we’re stepping up a gear with RSMA. The gig series has increased its status over the past three years and with our partnership with

ast.fm we’re taking it to the next stage.”