Robinsons marks tennis milestone

Britvic is celebrating the 75th anniversary of Robinsons’ association with the Wimbledon Championships with a new marketing campaign.

Running until the end of the tournament, it will include an on-pack promotion on Robinsons Fruit Squash, No Added Sugar Fruit Squash and Fruit & Barley varieties for consumers to win Nintendo Wiis and EA Grand Slam Tennis Games every hour by entering online or via text.

A series of TV ads will go live on June 14, with the strapline: Robinsons Barley Water, Serving Wimbledon for 75 Years. A regional PR campaign will seek out 75 tennis-loving kids to have a two-day coaching session with Tim Henman.

eslie Davey, Robinsons brand director at Britvic, said: “Last year’s Wimbledon activity helped the Robinsons brand grow by 6% to £208 million – an increase of £12 million on 2008.

“This year’s campaign is set to be bigger and better.”