Foster’s calls on no-worries formula

Heineken UK is airing three new TV ads for Foster’s lager.

The ads feature a new Good Call advertising slogan, and the activity will include video-on-demand, digital, social media and outdoor ambient marketing.

The campaign features two Aussie blokes hosting a phone-in agony aunt show from a beach retreat.

Marketing manager Gayle Harrison said: “We know Foster’s drinkers aspire to the Aussie no-worries attitude and the new campaign brings it to life perfectly, in a simple, humorous way.

“This is a return to classic Foster’s brand advertising.”