Hardys pins hopes on Pinot Grigio
Constellation Europe has added a Pinot Grigio to its Hardys VR range with the aim of tapping into the grape’s current popularity.
The wine is described as dry, medium-bodied with fresh citrus and poached white pear flavours.
Clare Griffiths, vice-president of marketing for Constellation Europe, said: “Hardys VR showcases uncomplicated wines that display true varietal character.
“The introduction of Pinot Grigio strengthens the range by delivering a variety that is growing in consumer popularity.”?The range comprises single varietal wines from the warm inland areas along south eastern Australia’s rivers.
Hardys is the second top-selling wine brand in the off-trade and has seen a 20% increase in sales, according to Nielsen (year to May 15, 2010).