Limited edition pack from Carling
Carling is launching a limited edition 10-can pack with a branded glass.
The packs are available in the impulse channel.
Annette Middleton, senior brand manager at Molson Coors (UK), said: “We believe the experience consumers have of beer is inconsistent and the in-home drinking experience is often lacking in substance.
“We are committed to ensuring that every in-home beer drinking experience is as good as it should be.”