Coca-Cola kicks off SPL connection
Coca-Cola GB has signed a deal to become an official partner of football’s Scottish Premier League from the start of the 2010/11 season.
The three-year deal was sealed by SPL chief executive Neil Doncaster (pictured left) and Alan Halliday, regional director Scotland for CCE.
Halliday said: “The SPL provides a fantastic platform for us to really connect with local communities and fans who are passionate about their clubs across the country.”
Doncaster added: “We look forward to developing this partnership over the next three years to promote the SPL.”