Kettle goes big and bold in ridge crisps

Kettle is introducing a range of ridged crisps with ”big, bold flavours”.

It will be aimed at a younger market than the existing Kettle Chips range, and like the core product, is free from artificial colours and flavours or MSG.

Kettle Ridge Crisps are in Flamed Steak, Cheese & Onion, Spicy Chilli and Salt & Malt Vinegar flavours, with a £1.59 rrp for a 150g bag.

The producer is also adding Vegetable Chips to the range, in a 40g bag, with an rrp of 95p. A limited edition Stilton & Port flavour is being added for Christmas, with a 150g bag at £1.69.