After Eight focuses on dinner parties

Nestlé Confectionery is backing its After Eight brand with a £1 million print and online ad campaign pre-Christmas.

The activity includes an eight-page guide on the perfect dinner party, which will appear in BBC Good Food magazine.

The pre-Christmas period also sees the appearance of a 33% extra-free pack.

“Convenience retailers can really make a mint by focusing on the best performing brands,” said trade communications manager Graham Walker. “After Eight is the second-biggest Christmas line.”