Tyrrells joins the crinkly masses

Premium crisp brand Tyrrells is the

atest to launch a crinkle version of its product.

Tyrrells Furrows follows hot on the heels of Kettle Ridge crisps, launched in September.

The Tyrrells range comprises Sea Salted, Sea Salt & Vinegar and Mature Cheddar & Pickled Onion.

All are available in 40g snack-sized packs and 150g sharing bags, with rrps at 70p and £1.70 respectively.

Waitrose is listing the new product nationally and it will also be made available to the independent trade.

The crisps are made from potatoes grown within a 40km radius of Tyrrells’ Herefordshire base, using Lady Rosetta and Lady Claire potatoes, chosen for their “excellent chipping qualities”, the company said.