Booker expands Euro Shopper range
Booker has added two soft drinks to its Euro Shopper brand.
Citrus and Summer Fruits juice drinks are price-marked at 55p for a 50cl bottle, which the cash and carry group said gives a 31% profit on resale based on a wholesale price of £3.89 for 12 bottles.
Steve Fox, retail sales director, said: “Having a low price for shoppers, these products will increase sales and grow the juice drink category for retailers.
“They are available in a small-case size, so retailers do not have to invest a lot of cash to try the product.”