Mouchao focuses on indies with summer promotion

Herdade do Mouchão, a family-owned estate now owned by the sixth generation of a British-Portuguese family, is set to focus on the UK independent trade by offering a new summer promotion on three of its key table wines.

The campaign, which runs from June 1 to August 31, offers a trip to the Alentejo region in Portugal to visit the Mouchão winery for the store with the most innovative in-store or window display posted to Instagram (@adegadomouchao, @ABSWines#Viniportugal). This activity will sit alongside a price promotion to drive volume.

In a country steeped in winemaking history, the name Mouchão is synonymous with wines of distinction. The family-owned estate has been producing wine for over a hundred years and maintains the traditions established in 1901 when the new winery was built.

The distinctive character of Mouchão wines derives from three principal characteristics: the Alicante Bouschet grape, the specific terroir and adherence to traditional winemaking methods. At Mouchão grapes are hand-picked, foot trodden in marble cement lined lagares and the wine aged in five thousand litre wooden vats.

The promotion will feature the entry-level Dom Rafael range and Ponte Red. To encourage sales an additional bottle of each reference will be provided to use as in-store tasting stock.

Pedro Fonseca, Commercial Director for Mouchão, said: “Mouchão, with its close links to the UK and its unique focus on the Alicante Bouschet grape, is a great story for UK indies and I’m really looking forward to engaging online with customers and telling them more about our winery, not to mention seeing how creative they can be with their in-store and window displays.”

To learn more please contact your ABS Account Manager.

Related articles: