Mocktail Beverages reveals 2021 expansion plans

Mocktail Beverages, which launched in the UK last year, has set out its plans for expansion. 

Four new variants are currently being developed by Head Mixologist at Mocktail Beverages, Ezra Star.  Star is an internationally renowned US mixologist.

The new flavours, which will launch later this year, will include both tea-based mocktails and Martini-inspired mocktails. 

The brand, which was created to fill the gap in the No & Low Alcohol sector for drinks which would equalise social occasions for non-drinkers, secured listings in Selfridges at the beginning of 2021.  The luxury retailer is now stocking all four variants; Mockapolitan; Mockarita; Mockscow Mule; and Sansgria, in its Food Halls in the London, Birmingham and Manchester stores, as well as online.

The drinks are made with botanicals, herbs, and spices.  They are low in sugar, low calorie, gluten free, vegan, and have no artificial ingredients or preservatives.  They are designed to be served as a premium cocktail, shaken with ice and served in appropriate glassware, with garnishes.

The accelerated expansion comes as the UK continues through its second national Lockdown, with home-bound consumers re-assessing their drinking habits.  According to the Portman Group, 68% of British adults have tried No and Low Alcohol alternatives, while the CGA reports that 83% of UK adults are drinking the same or less, with 28% reducing their consumption and an additional 9% giving up altogether since the March 2020 Lockdown.

Ed Gerard, Director of Global Business Development at Mocktail Beverages, said: “We are delighted that Mocktails has been listed by Selfridges, a retailer renowned for its innovation, at a time when the No & Low Alcohol sector is gaining significant traction in the UK. 

“We will be looking to further expand distribution throughout the retail and on-trade sectors this year, a year which we believe will be absolutely pivotal for this sector. 

“Whether someone is abstaining indefinitely or trying “Dry January”, this isn’t about giving something up, instead it’s about turning moments into memories and elevating the drinking experience of those sober curious consumers through our award winning Mocktails." 

Mocktails has a rsp of £1.99 - £2.49 per 20cl bottle.  They are distributed in the UK by Craftwork.

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