Pack refresh and new ad campaign for Mud House wines

Accolade Wines is backing its Mud House New Zealand wine brand with a new ad campaign.

The Taste the Adventure campaign will feature winemakers Cleighton Cornelius and Krsytal Palmer at work in the vineyards and taking time out to go hiking, fishing and camping.

The print and digital advertising theme will also be used on in-store POS and Mud House social media channels.

The brand’s packaging is also being refreshed to improve its standout on shelves.

Tom Smith, Accolade’s head of marketing in Europe, said: “We’re already the fastest growing top 10 New Zealand wine brand globally.

“This new campaign and pack redesign will strengthen our position as we look to increase awareness and sales in the UK.

“Our wines aim to capture the fresh and adventurous spirit of New Zealand.

“With Taste the Adventure we wish to inspire our consumers to live their life adventure to the full.

“Using our own winemakers as the heroes is a relatable way of bringing this essence of the great outdoors to our audience.

“With a big focus on digital, including social media and disruptive POS, we’ll aim to target consumers at various stages of the shopper journey, raising awareness and increasing opportunities to purchase.”