Bacardi relaunches RTD canned cocktail collection
Bacardi has relaunched its ready-to-drink cocktail (RTD) cans in time for National Rum Day on August 16.
The cans have been redesigned and are available in four flavours including the Mojito, Raspberry Spritz, Bacardi Rum & Cola and Bacardi Spiced & Cola.
Tine Van Nevel, Brand Director of Bacardi Europe said: “We know the demand for ready-to-drink cocktails is increasing as the sector has grown by 43% growth in the past two years1. Consumers need convenience more than ever - but not at the cost of amazing taste, which is why we’ve brought out some of the nation’s favourite cocktails in ready-to-drink cans. We’re delighted Bacardi fans will get to enjoy these delicious cocktails as they savour the rest of the summer sun.”
Metinee Kongsrivilai, UK Brand Ambassador, said: “This summer is all about making the most of our amazing outdoor spaces and soaking up the sun, and what better way to enjoy the heat than with a delicious, chilled cocktail? Our ready-to-drink cocktail cans are easy to keep cold and bursting with vibrant flavour, making them the perfect drink for any summer occasion.”
The 5% abv RTD cans can be found in Sainsbury’s stores at an RRP of £1.80 per 25cl can.