Lager sales grew by £47 million in the first week of June
Britons spent an extra £47 million on lager in the first week of June, compared to the same week last year.
The Nielsen data - which looks at the week ending June 6, 2020 - shows that cider sales were also strong (as they have been for all of the weeks since lockdown began), with sales up by 78% through the total off-trade, compared to the same week in 2019.
Gemma Cooper, senior commercial business partner and Drinks Retailing columnist, said: “Even the change in weather didn't stop Brits in the first week of June: off-trade sales were up by 44% versus a year ago with the Impulse sector again positioned as a strong driver of this (+68% versus 2019).
“After several weeks of decline, this week Champagne has seen growth of +31% (£1.4 million), which is the best performance for Champagne since lockdown began.
“This said, Lager is the standout performer this week in actual value growth, as UK shoppers spend an extra £47 million compared with 2019, along with Light Wine (up by £33 million versus 2019).
“Shoppers continuing to buy into those products they are missing from the on-trade"
For the whole Covid-19 period to date, measuring sales from the start of February until June 6, 2020, Nielsen data shows that cider sales are up by 36% in the off-trade, compared to the same period in 2019, beer sales are up 34%, wine up 18% and spirits grew by 19%.