Treasury Wine Estates links with Deliveroo for Wolf Blass promotion

Treasury Wine Estates has announced a wine partnership between its Australian wine brand Wolf Blass and Deliveroo.

The exclusive activity has been launched to enhance at-home occasions with the Australian wine brand allocating 18.7cl complimentary bottles of Wolf Blass Yellow Label, Cabernet Sauvignon and Chardonnay to accompany meals delivered via Deliveroo.

Between June 8 and 22, eligible customers within radius of Deliveroo sites in London and Manchester can opt in to receive a free wine sample alongside any order from a Deliveroo Editions restaurant. A pamphlet will also accompany the wine communicating the wider Wolf Blass range and showcasing further food and wine pairing recommendations.

Ben Blake, head of marketing for EMEA at Treasury Wine Estates said: “Consumers want to recreate quality experiences they enjoy in restaurants in the home – this partnership enables customers to order from their favourite delivery company and make their eating in occasion all the more special, pairing quality wines their meal of choice.

“Recipients can become wine connoisseurs in the comfort of their own homes, by referring to the food and wine pairing suggestions and savouring Wolf Blass wines together with a range of delicious dishes.”

Roxy Rochford, commercial manager at Deliveroo Editions, said: “We’re delighted to be partnering with Treasury Wine Estates to distribute up to 20,000 free wine samples to eligible Deliveroo customers in June. Our Deliveroo Editions sites in London and Manchester host a wide range of cuisine choices, from sushi to pizza, providing the perfect opportunity for customers to pair their delicious meal to a glass of red or white.”

The exclusive partnership will launch on Monday June 8. Customers choosing from a Deliveroo Editions restaurant, when they visit the menu page of their chosen restaurant, will have the option to add two 18.7cll Wolf Blass samples to their order until June 22 or until stocks last. Customers receiving the samples will all be of legal drinking age and verified as aged over 18.

This offer is available from Deliveroo Editions sites in London (Whitechapel, Crouch End, Battersea York Road, Bermondsey and Blackwall) and Manchester (Salford).

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