Kylie Minogue launches wine brand in Tesco

Kylie Minogue has launched a wine brand, which is available in the UK via Tesco stores.

The supermarket chain is selling Kylie Minogue Rosé Wine for £9 a bottle, and early trial listings have proved to be popular, according to reports.

The launch has been timed to coincide with the Australian celebrity's 51st birthday.

The Provence-style wine is a blend of 80% Carignan and 20% Cabernet Sauvignon from Southern France.

The wine is reported to have been made with Paul Schaafsma from Benchmark Drinks, who also helped create Sir Ian Botham’s wine brand.

The full Tesco launch – in 450 of its stores – will take place on May 28, with the soft trial launch already proving to be a success.

Additional wines are set to follow under the Kylie brand name: a Sauvignon Blanc and a Merlot, with a Chardonnay from western Australia to follow later in the year.

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