Co-op, Brewgooder and Robinsons create beer to fund clean water projects
The Co-op, Brewgooder and Robinsons Brewery have joined forces to launch an exclusive brew which will help fund clean water development projects in Africa.
The three-way collaboration is described by the trio as “a unique supermarket and brewer partnership, which uses beer hops to brew up clean drinking water for the needy”.
A donation from every purchase of the Co-Lab summer lager will go to the Brewgooder Foundation and will be used to build a minimum of two new borehole well constructions in rural Malawi, reaching over 1,000 people in this deprived community.
This new brew, which has a an ABV of 4.2% capitalises on Robinsons steep history in producing beers using top-fermenting yeast but with a twist. A top fermented lager brewed using noble hops is dry hopped in FV with the American hop variety called Sultana to give a pineapple aroma and tropical fruits after palate.
Joseph Walker, beer buyer at Co-op, said: “We take a real pride in maximising the use of beer space in stores and are passionate about bringing a more interesting range for customers and work with some of the most renowned names in the industry.
“Our customers are becoming more adventurous in their beer purchases and we help to educate shoppers on the taste profiles of different brands, to overcome the nervousness around trialling new brews.
“It’s great that together we’ve created a really great tasting beer and it’s even better knowing that each purchase is going to help communities that need it the most - we are very excited to see what our customers and members think.”
The Co-op has said it has seen sales climb 42% year on year, as it “continues to invest in the right products at great prices and delivering cut-through with innovative, exciting and new products”.
It also said it is the onle retailer to be part of the ‘Brewgooder Global Gathering’ where 250+ brewers commit to one off brews in aid of bringing clean water to developing countries and sit alongside some of the most prestigious names in craft brewing such as Brewdog, Magic Rock, and Beavertown.
Alan Mahon, Founder of Brewgood, said: "Innovation is at the heart of everything we do and this three-way collab shows just what can happen when we work with two other brands determined to do things differently, and with purpose. I can't wait to grab a bottle of Co-Lab for those long summer nights in the garden, safe in the feeling that these beers are doing their bit to help and empower others."
Nick Maskrey, Head of Sales at Robinsons Brewery said: “We are proud to continue our work with Co-op since we started brewing their own label beers and the chance to give something back to a well deserving cause makes this collaboration a perfect fit. I hope everyone enjoys the beer.”
The Brewgooder Foundation is on a mission to use the power of craft beer to bring clean drinking water to 1,000,000 people in developing countries. To date the Brewgooder Foundation has funded 134 projects for over 65,000 in rural Malawi, producing an estimated 150m litres of clean, safe drinking water through the sales of Brewgooder beers and collaborations with other brands.
Working in partnership with The One Foundation, Co-op has spent the last 12 years investing in clean water, sanitation and hygiene projects around the world. The retailer is also a pioneering partner for Water Unite and every bottle of water bought in a Co-op helps to support clean water projects and changes lives.
This beer is now available in over 400 stores nationwide.