Call to unite behind a virtual Beer Day Britain

With hospitality venues closed and online beer tastings taking off during lockdown, this year’s Beer Day Britain on June 15 is set to go ahead as a virtual celebration.

The event is designed to be a chance for the beer community to come together in a show of strength for the sector with off-trade retailers using the occasion to connect with customers who have relied on them to provide proven favourites and new beer styles to try.

Jane Peyton, instigator of Beer Day Britain is urging brewers and retailers to mark the event online where possible and encouraging their customers and social media followers to participate in the National Cheers To Beer at 7pm.

Peyton said: “Whilst social distancing guidelines are still in place, we can meet online to celebrate our national drink and never has it been more important to unite with a drink and to say Cheers to Beer.”

The National Cheers to Beer entails raising a glass, saying ‘Cheers To Beer’ and then posting a social media message using the hashtag #CheersToBeer.

The celebrations, led by the toast, have trended on Twitter for the last five years and Jane is hoping to make it six in a row.

She said: “The public have been so supportive of their local breweries and retailers during lockdown and Beer Day Britain is a good opportunity to celebrate the love and affection that they have for their favourite beers.

“I would urge brewers, retailers and anyone who wants to support British beer to do what they can to mark Beer Day Britain virtually and show that we’re united and enjoy sharing a beer together, whatever the circumstances.”

Beer Day Britain is on June 15, 2020 and the #cheerstobeer toast will be made at 7pm that evening.

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