Kopparberg reveals Hard Seltzer range
Kopparberg is launching its own range of Hard Seltzers.
The three-strong range, in flavours of Mixed Berries, Black Cherry and Passionfruit, are 5% abv each with 93 calories per can. The drinks will be available across Tesco and Morrisons stores from the end of May.
Kopparberg Hard Seltzer is made from the producer’s trademarked KopparSpirit, which is an alcohol base made from fermented fruit that leaves behind no residual sugar.
The producer said it wanted to reinvigorate the Hard Seltzer category in the UK as more brands start to appear or announce plans to take on the market.
To support the launch, Kopparberg will be running its #summerdelivered campaign in tandem with the release of the new range, offering fans the opportunity to get their hands on a few cans, “alongside a slice of summer - to be enjoyed in their homes, gardens or balconies”.
Rob Salvesen, Head of Marketing, said: “As Kopparberg continues to diversify its portfolio by leveraging its position in the market as experts in premium fruit refreshment, the brand needs to evolve with consumer trends and tastes.
“Kopparberg is here to redefine the Hard Seltzer by putting flavour front and centre and we wanted to give consumers the refreshing, fruity flavour they’ve come to expect from Kopparberg, whilst delivering all the clean, low calorie promises of a Hard Seltzer.
“Hard Seltzers are already the youth generation’s drink of choice in the States and we wanted to make sure Kopparberg lends its big-brand credentials and flavour expertise to the category as Hard Seltzers land on our shores.
“Wherever we are this summer, Kopparberg Hard Seltzer is here to offer up something different, and, true to our brand values, there is no subtlety and absolutely no compromise on taste.”
Earlier this month BrewDog revealed its Hard Seltzer brand, while the leading brand in the US, White Claw, is gearing up to launch in the UK later this month with three variants: Raspberry, Black Cherry and Natural Lime. White Claw will go into Tesco, Sainsbury's and Morrisons.