Thatchers Cider takes first steps into fruit cider with Cloudy Lemon launch
Thatchers Cider is extending into fruit cider for the first time with the introduction of Cloudy Lemon Cider.
The 4% abv lightly sparkling cider, which is described as “a naturally cloudy Somerset cider balanced with a zing of lemon juice” is available in 44cl cans as a four-pack.
The cider is made using dessert apples including Braeburn, Gala and Red Spur, to give it a “crisp, sweet taste” which is then finished with “a refreshing, zesty zing” from the juice of real lemons, with the sharpness of the lemons giving balance to the sweetness of the apples. Jonagold apples help give Thatchers Cloudy Lemon its natural cloudiness.
The newcomer is now available nationally with listings including Sainsbury’s Tesco, Morrisons, Asda and Co-op.
Fourth generation cidermaker, Martin Thatcher, said: “We are looking to be bold and different with Cloudy Lemon and bring some zest into the cider category in time for the summer.
“There’s a clear gap in the market for an alternative flavour in cider, with consumers looking for premium fruit cider in 44cl cans.”
The launch is the latest piece of NPD from the producer since the “highly successful” introduction of Thatchers Rose Cider in 2019.
Thatcher said: “We are always looking ahead and we believe Cloudy Lemon will reinvigorate the fruit cider category this summer, attracting not only cider lovers, but also those who enjoy the refreshing zesty appeal of a gin and tonic.”
The 44cl four-pack has an RRP of £5.50.