Ramón Bilbao launches Spanish Wine Academy
Ramón Bilbao has announced it will continue with its plan to launch its Spanish Wine Academy, while also bringing forward its digital and online initiatives.
The educational programme, which is designed to showcase the quality and diversity of Spanish wines, was due to have launched in the UK in March, with events in Spain and Russia over the next two months before launching in Cyprus later in the year.
Instead, Rioja’s leading winery has brought its digital platform forward and it is now live with a partnership with decanter.com, and regular Instagram tastings and online ‘wine meets’ around the world. The Spanish Wine Academy Youtube channel will also be unveiled as planned in June.
Carmen Giné, Marketing Director (wines) at Ramón Bilbao, said: “The Spanish Wine Academy is devoted to helping trade and consumers discover the distinctive, excellent styles from the different DOs of Spain.
“We launched the initiative in 2018 in Moscow, taking sommeliers on a tour of Spain’s key regions and on a detailed journey into the viticultural and vinification techniques behind some of our country’s top wines. The plan was always to take this onto the open road in 2020, talking to our customers and consumers around the world both online and in person - we have to acknowledge the difficulty and uncertainty of these times, but we can also still celebrate Spanish wines.”
Ramón Bilbao brand ambassadors around the world have already started a schedule of online tastings and webinars, and the programme of live events will scale up over the next few months with interviews and link-ups with local market influencers and writers, and Ramón Bilbao winemakers including Rodolfo Bastida.
The programme of online tastings, which will be continuously updated, will soon be available on the Ramón Bilbao website, and local market Instagram programmes will be publicised via @bodegasramonbilbao and @ramonbilbaowine (UK).