Freixenet Copestick and Intervino team up for I Heart Superheroes Prosecco project
Freixenet Copestick has teamed up with Intervino to produce 2,500 bottles of personalised I Heart Superheroes Prosecco.
The producer will be asking consumers to nominate their own chosen superheroes, wand it has suggested examples such as: “their local postie, shop worker, NHS worker, bin men/ women, carer, farmer, delivery driver, a parent that is juggling a job and trying to educate their children, someone who is working from home for the first time and having to adapt, anyone that deserves some recognition”.
The campaign will launch on April 6, on I Heart’s Facebook and Instagram pages, and the company will be selecting daily winners at random over a two-week period.
Dani McDonald, senior brand manager for I Heart at Freixenet Copestick, said: “I am delighted to be working on this initiative. In challenging and uncertain times there is a real sense of community and I am proud we are able to utilise our existing personalisation service to do a little something to celebrate those that are making this situation a bit more bearable.”
Amy Lennox, sales director for Intervino, said: “We are so thrilled to be working alongside I Heart on this nominated give away!
“It is time to celebrate our local community superheroes and the people out there who really do deserve recognition for their overwhelming sense of community spirit during these difficult times. We hope our personalised bottles will bring a smile to the faces of those who need it most.”