Bombay flavour honours spirit of the Bramble cocktail
Bacardi-owned gin brand Bombay Sapphire is launching a version flavoured with blackberries and raspberries on March 13.
Bombay Bramble takes its inspiration from the modern classic Bramble cocktail. It will be listed in Tesco and Sainsbury’s with an rrp of £23 a bottle. It has an abv of 37.5%.
Ivano Tonutti, Bombay Sapphire’s master of botanicals, said: “Launching a flavour expression was always going to take time as it’s important that the taste experience comes purely from natural botanicals and ingredients.
“This is so we can offer even the most discerning gin drinkers the right balance of fruit flavour without compromising the quality of our core product.”
Victoria Morris, the brand’s global vice-president, added: “We have focused on creating a gin that challenges what is possible for a flavoured and coloured expression.”
Referencing Bombay’s global marketing campaign that launched in 2018, Morris added: “The result is a sophisticated, naturally flavoured gin that answers consumer demand while staying true to the core credentials of our brand’s global mission to Stir Creativity.”
The launch is being backed by POS, outdoor ads, social media and digital marketing.