£70k rebrand for Seven Brothers

Salford-based brewery Seven Brothers has unveiled a £70,000 rebrand of its packaged beer range.

The company hopes the introduction of a cleaner can design in vibrant colours will help it increase its presence in the off-trade.

It already has listings with the Co-op, Selfridges, Booths and Ocado, and claims to have achieved sales growth of 53% in 2019.

The brewery was founded in 2014 by seven members of the McAvoy family who give the company its name.

Keith McAvoy said: “The craft beer scene has exploded in the last couple of years making it a competitive space to position our business in.

“We found our brand has been starting to get lost next to similar marketing and can designs, and that just wasn’t doing our product justice. 

“We felt it was time to shake up our brand and bring it back to what we are known for, the seven of us. It is our goal to have instant recognition on shelf.

“Dominating our packaging with a 7 makes it unmistakeably Seven Brothers at a glance, helping consumers to make a quick decision when shopping in store.”

The names of beers in the range have been tweaked as well: its session ale has become Hoppy Pale, IPA is rebadged as Easy IPA and its Vienna lager is now Amber Lager.

Juicy IPA has also joined the range.

“Our changes to the core range needed to reflect the evolution of Seven Brothers,” adds McAvoy. “As we’ve grown, so has our drinking audience. The family core now has something for everyone.”