Kopparberg launches Passionfruit & Orange Gin

Kopparberg is adding a Passionfruit & Orange flavour to its gin collection.

The new 37.5% abv variant will initially be available from Tesco and Booker Wholesale from March 12 priced at £20 for a 70cl bottle, and it is recommended served over ice with tonic or lemonade and a slice of orange.

Passionfruit & Orange follows the “unprecedented success” of Kopparberg’s two pink gins in the summer of 2019. The duo – Strawberry & Lime and Mixed Fruit – come in 70cl bottles and there is also an RTD pack of four cans, which sees the gin mixed with lemonade.

Rob Salvesen, head of marketing, said: “Off the back of Kopparberg Strawberry & Lime gin being the most successful BWS NPD launch last year (according to Kantar data), we are looking to once again replicate this success into the summer of 2020 with the launch of our new Passionfruit & Orange variant.

"Listening to our consumers and spotting trends is key to Kopparberg’s success, and the growing trend for citrus and orange flavoured drinks is what has inspired this launch. The gin market is continuing to grow and this new flavour delivers a bold and refreshing taste, offering gin-drinkers even more variety within the Kopperberg Gin portfolio.”

Related articles: