Tiki flavoured launch for Captain Morgan
Diageo is launching a 25% abv version of Captain Morgan rum flavoured with pineapple and mango.
Captain Morgan Tiki will have an rrp of £16.50 for a 70cl bottle in the off-trade.
It is also being introduced in the Czech Republic and as a limited edition in Germany.
The UK launch is being backed by a £1.5 million marketing spend.
Nick Payman, head of Captain Morgan Europe, said: “We know our customers are looking to experiment and try different spirit taste combinations.
“Captain Morgan Tiki offers something completely new to consumers.”