Hambledon moves from FM&V to Mentzendorff
Hambledon Vineyards as switched distribution from FM&V to Mentzendorff & Co.
The English wine producer changed distributor as part of its aim to increase its UK distribution and execute its new commercial strategy.
Ian Kellett, managing director for Hambledon, said: “Together with FM&V we have achieved great results, launching Hambledon into the trade and developing some formidable listings. It is now time to take the next step and we are looking forward to working with Mentzendorff and benefiting from their distribution and in-depth knowledge of the premium sparkling category, to grow Hambledon Vineyards distribution across the UK.”
Hambledon Vineyards has been represented by FM&V since 2014 when it was first launched.
Damian Carrington, agency director for FM&V, said: “We are incredibly proud to have played such an integral role in the development of Hambledon, and fully understand their decision to appoint a new distributor to achieve the brands future volume ambitions. Mentzendorff operates in a very different environment to FM&V and we wish Hambledon, and Ian and his family every continued success with what we believe, is one of England’s finest sparkling wine brands.”
Andrew Hawes, managing director for Mentzendorff, said: “Hambledon Vineyards is a natural addition to our portfolio of family-owned wine companies all of whom represent the very highest quality from their respective regions.
“We have followed the development of English Sparkling Wine with great interest and are very excited to be, for the first time, offering our customers a unique complementary portfolio of the highest quality Champagne and sparkling wines – placing Hambledon (where it justifiably belongs within English Sparking Wine) alongside Champagne Bollinger, Champagne Ayala & Langlois-Chateau Crémant de Loire, in a market for quality sparkling wine that continues to grow and excite huge interest from the trade and consumers.”
Hambledon Vineyards will continue to represented by FM&V until June 1, 2020, from which point on Mentzendorff will commence with the new distribution agreement.