Speciality Brands adds spirits from the Boatyard Distillery
Speciality Brands has signed an exclusive partnership deal with The Boatyard Distillery to distribute its range of classic style gins and vodka in the UK.
The Boatyard Distillery is a family-run, independent distillery based in County Fermanagh, Northern Ireland. Housed in a disused boatyard, it is the first working distillery in the region in over 130 years. It was launched in 2016 by Joe McGirr.
Focused on creating farm-to-bottle spirits using locally-sourced botanicals that celebrate the region’s rural setting, The Boatyard Distillery’s collection includes three core premium expressions: Boatyard Double Gin, Boatyard Old Tom Gin and Boatyard Vodka – alongside seasonal limited editions.
Chris Seale, Managing Director Speciality Brands, said: “The Boatyard Distillery presented us with the right combination of authenticity, quality and provenance. Joe and his team have already achieved great success in a short space of time and we’re looking forward to taking the brand to the next level in the UK on and off-trade”.
Joe McGirr, founder The Boatyard Distillery, said: “We’ ae delighted to join Speciality Brands, they are a truly dedicated and passionate team with impressive knowledge. It’s a very important moment for us as we build the brand’s presence in a key yet competitive market and they’re the ideal partner to help us achieve our goals”
The Boatyard Distillery joins the agency’s stable of spirits including Diplomatico rum, Hine cognac, Black Tot, Beluga vodka and Cocchi vermouth.