Bodega Argento targets UK off-trade with latest brand

Bodega Argento is introducing a new brand for the UK off-trade with its first variant set for Sainsbury’s shelves this month.

The Argentinian producer has unveiled the Artesano de Argento brand for the UK off-trade, and its first release - Artesano de Argento organic Malbec-Cabernet Franc 2018 – will arrive in the UK on January 16.

The wine is a blend of 70% Malbec and 30% Cabernet Franc from Bodega Argento’s organic vineyard in Alto Agrelo (Lujan de Cuyo), Mendoza. It is certified organic and Fairtrade and it will retail at £10 a bottle.

Chief winemaker, Juan Pablo Murgia, said: “Fruit purity, expression of terroir, quality and environmental awareness are the pillars of Bodega Argento’s winemaking philosophy. With Artesano de Argento, we pay homage to the artisan traditions of Argentina. Our organic winemaking approach shares the same respect for tradition, the land and quality craftsmanship. I believe that making wines organically is the way to get the absolute best out of Argentina’s unique environment.”

Gustavo Crespo, UK managing director for Bodega Argento, said: “We are very excited to introduce Artesano to the UK. It is a great premium off-trade label that complements Bodega Argento’s strong portfolio of on-trade brands – Argento, Esquinas and Arte de Argento.

"The listing of Artesano de Argento Organic Malbec-Cabernet Franc 2018 at Sainsbury’s underlines our commitment to bringing top-quality organic, Fairtrade Argentinian wines to UK consumers.”

Bodega Argento is the largest producer of organic wine in Mendoza. It has 305 hectares of its own vineyards already certified, and it is on a journey towards full organic certification for all of its own estates. More releases of organic and single vineyard wines are planned for 2020.

Georgina Haughton, wine buyer at Sainsbury’s, said: “With sales of Argentinian red up 14% year-on-year at Sainsbury’s, we are continuing to see our customers explore wines from this area. We are always looking out for new, distinctive ways to delight customers with their favourite wine styles by offering a breadth of brilliant options.

"Cabernet Franc is one of the most exciting grapes that we have tried from Argentina so we are thrilled to be able to introduce it to Sainsbury’s expanding collection.”

Artesano de Argento is distributed in the UK by Bibendum Off-Trade. 

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