Jumping Goat coffee liqueur joins When We Are Giants

When We Are Giants has become the exclusive UK and Ireland distributor for New Zealand’s Jumping Goat coffee liqueur.

The brand, which was launched five years ago, already has significant distribution across New Zealand, Australia, Asia and Canada. The producer now hopes to tap into the UK’s growing interest in premium coffee liqueurs.

Jumping Goat contains cold-brew coffee that is 100% organic and blended with spices, spring water and New Zealand vodka.

Chief executive, Callum O’Brien, said: “We are thrilled to be forming a partnership with the Drinksology Group [via its distribution arm When We Are Giants]. It has an impressive portfolio and it is an excellent fit for Jumping Goat. After our success in New Zealand, Australia, Asia and Canada, we are looking forward to growing the brand further within the UK trade and consumer market.”

Mike Beavan, sales director of Drinksology Group – When We Are Giants, said: “Jumping Goat is a young, forward-thinking brand with a great tasting liqueur, so we are delighted to be adding it to our portfolio of premium products."

Jumping Goat is the latest in a raft of coffee liqueurs to increase their focus on the UK market. In recent months Quick Brown Fox, also from New Zealand, secured a listing with Majestic stores. Meanwhile, Mr Black Coffee Liqueur, which was created in Sydney, Australia, joined Proof Drinks as part of its strategy to secure off-trade listings. The brand has already seen success in the UK's on-trade. 

From the UK, Wild Knight Distillery also has its eye on the UK's interest in coffee-flavoured drinks. The producer launched Wild Knight Espresso Martini last month. The drink is a blend of its Wild Knight English Vodka with cold-brewed single-origin coffee. 

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