Winchester Distillery unveils revamped Twisted Nose gin
Winchester Distillery has unveiled a new design for its flagship gin, Twisted Nose, using 20% less glass and 95% less plastic.
The gin is now presented in a bespoke bottle that “ripples and refracts”, resembling the surface of a Hampshire chalk stream, capturing the natural habitat of where it’s made, according to the producer.
The spirit is distilled with fresh, peppery watercress, grown outside the distillery in pure chalk streams, giving in “a unique and uplifting twist”.
The bottom of the bottle now states “Made in Hampshire”, while the new closure, which was a screw cap, is now an oak stopper. The new branding is aimed at elevating the gin from a “firm favourite in the South of England” to a UK-wide and international brand.
Paul Bowler, owner of Winchester Distillery, said: “Twisted Nose was the first gin I created, which launched back in 2014. With the growth of the business and successful crowdfunding campaign earlier this year, it was the right time to reinvigorate Twisted Nose. The new design perfectly captures all the key elements of our delicious, flagship gin and will help us take it to a new level.”
The botanical name for watercress, Nasturtium officinale, literally translates as “twisted nose”, which was the inspiration for the name.
Hampshire watercress is combined with juniper and eight other botanicals, including coriander seed growth in the South Downs and lavender from Long Barn in Alresford.
Twisted Nose is available in the new 70cl bottle from mid-November priced £37.95. It will be available via the website (pre-orders are now available) and Master of Malt, as well as select independent spirits merchants.