Marks & Spencer's own-label wines "100% vegan by 2022"
Marks & Spencer has announced it plans to ensure all of its own-label wines are vegan by 2022.
The retailer revealed this plan in time for World Vegan Day (Friday November 1), and it said the commitment supports its focus on plant-based eating, having launched its vegan-friendly range Plant Kitchen earlier this year. The ranger comprises 60 products.
For its wine range the company plans to replace animal-based ingredients which are commonly uses in wine production, such as egg whites, milk protein and animal gelatine. Instead it will use plant-based alternatives such as pea protein, or modifying vine management and winemaking techniques to ensure the wines are 100% suitable for those following a vegan-based diet.
Sue Daniels, M&S winemaker, said: “We have made this commitment as part of our overall aim to make M&S products more relevant to more customers and to take action to reflect6 their changing dietary demands.
“Obviously, such a large-scale commitment isn’t without its challenges – however we have been working on alternatives with winemakers for several years and have already seen radical changes in more traditional areas such as France and Spain. We will be supporting the rest of our partner wineries every step of the way towards this goal.”
M&S said it has already been an early pioneer in this movement, first labelling wines as “suitable for vegetarians” back in 1998, with “suitable for vegans” following in 2005.
Currently 70% of the M&S wine range is suitable for vegans. The retailer said many of its most popular wines – such as M&S Prosecco, Chablis, Vinalta Malbec and Delacourt Champagne NV – are already part of its vegan-friendly range.