WKD taps into canned cocktail growth with RTD duo
WKD has launched two RTD cocktails in cans.
The two 44cl price-marked cans of WKD Venom and WKD Anti Venom are 6.5% ABV and are pre-mixed versions inspired by the drinks of the same names in the on-trade.
The two variants have a fruity flavour profile and both contain caffeine. WKD Venom is a blend of WKD Blue, bourbon and orange flavour; while WKD Anti Venom is WKD Berry, peach schnapps and pineapple flavour.
The drinks are designed to appeal to 18 to 24 year-olds and are described as “perfect for socialising at home and for ‘pre-drinks’ before heading out”.
They are available in Bargain Booze, Parfetts, United depots (Landmark and Todays), Booker Scotland, Dhamecha and Bestway.
Karen Salters, Group Director, SHS Drinks, said: “This innovation is all about WKD driving growth through a convenience-based solution that reflects consumers’ on-trade habits and preferences.
“We’re embracing the on-trade cocktail trend and enhancing it for the take home consumer. Our latest new products are yet another example of WKD’s long-established role as a catalyst for fun.
“We’re the UK’s number one RTD brand and activities that grow the category, engage consumers, and build sales for convenience retailers are our priority. Buying cocktails in bars and clubs is exciting and fun; through Venom and Anti Venom, WKD is helping consumers overcome the all-important ‘hard-to-replicate-at-home’ hurdle.”
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