India's craft gin Greater Than heads to the UK
India’s first craft gin brand, Greater Than London Dry Gin, has been launched in the UK by Nao Spirits.
Greater Than, which was founded by Anand Virmani and Vaibhav Singh, is distilled in copper pots in Goa and infused with pure botanicals sourced from India and around the world. It was launched in India in September 2017.
The pair, who owned a bar in India, decided to create the gin when they saw the rising popularity of gins from around the world but noticed India was not represented in the array of gins they were serving.
They travelled to Goa for a three-year masterclass in gin-making and recruited Anne Brock, a board member of the Gin Guild, to work with them. Over time they set up and refined their own distillation process.
Virmani, chief executive of Nao Spirits, said: “India and the UK and forever tied together in the history of gin. If not for the English, we would not have had our first sip of gin and if not for India, the English would not have discovered the Gin & Tonic. The ties between the two countries of course have become tighter over time and it seemed only natural to us to produce an authentic Indian Gin.”