Nisa Retail expands beer offering via EeBria Trade deal
Nisa Retail has expanded its craft beer offering with access to more than 100 UK producers, as a result of a partnership with online distributor, EeBria Trade.
The new partnership gives smaller producers an opportunity to be stocked in a nationwide retail chain.
Products have been picked from EeBria Trade’s selection of more than 4,500 active listings, as well as selection packs from leading breweries, exclusively available on Nisa’s Direct to Store ordering platform.
David Jackson, chief executive at EeBria Trade said: “We are delighted to be working with Nisa Retail to help more of our huge range of breweries get their products in front of a wider audience. Our mission is to make fresh craft beer more accessible – be this in bars and restaurants or in shops for people to drink at home. Nisa Retail partners are getting unrivalled access to great craft drinks, sent straight from the producers.”
Adrian Page, business manager, Nisa Retail, said: “Nisa is always looking for new suppliers to complement and expand our successful Direct to Store offering. With the craft beer market continuing to thrive, EeBria Trade gives retailers easy access to this market with more than 300 suppliers all in one place.”