Pernod Ricard buys Italian premium gin Malfy
Pernod Ricard has bought the Italian super premium gin brand Malfy.
The Italian brand has four variants including Original, Con Limone, Con Arancia and Gin Rosa. Malfy will join other premium gin recently added to the Pernod portfolio, including Canadian Gin Ungava, which it bought last year, and Monkey 47 in 2016.
Malfy’s UK and Ireland distributor, When We Are Giants, said it is business as usual for wholesalers and retailers buying Malfy in the UK.
Elwyn Gladstone, founder and owner of Biggar & Leith, which created Malfy Gin, appointed When We Are Giants as its UK distributor in 2016 when it launched the brand.
Steven Pattison, co-founder of spirits company Drinksology, owner of When We Are Giants, said: “Since we started When We Are Giants three years ago, we have partnered with brands which we believe would become giants in the drinks industry. We wanted to create and align ourselves with brands that we feel would become Giants in their own right.
“Following on from the phenomenal growth of Biggar & Leith’s Malfy Gin in the UK, we are proud to have been a major part of the brand’s success and want to congratulate Elwyn and his team. In addition, we wanted to reassure customers that we will still be their distributor for the foreseeable future and it is business as usual.”
When We Are Giants is set to launch Kirker & Greer Irish Whiskey and Bowsaw Bourbon globally this summer. The two brands are designed by Drinksology and will be distributed in the UK by When We Are Giants and internationally through Kirker Greer Brands.