Diageo Reserve brings "world's first Anejo Clara tequila" to UK
Diageo Reserve is set to launch the “world’s first Anejo Claro tequila” into the UK market, under its premium tequila brand Don Julio.
Don Julio 70 was originally launched in the US to celebrate the 70th anniversary of the year Don Julio Gonzalez began making tequila. The tequila combines traditional Anejo flavours that result from 18 months of barrel aging with the fresh agave flavour associated with an unaged Blanco tequila.
The tequila is made using blue agave plants which are hand selected in Jalisco, Mexico. This is then distilled and aged for 18 months in reclaimed American White Oak barrels. Once the tequila reaches maturity it goes through a unique filtration process, resulting in a “stunning tequila”, which marries the best characteristics of both Don Julio Blanco and Don Julio Anejo, according to the company. The liquid is crystal clear, like Don Julio Blanco, while maintaining the notes of vanilla, wild honey and toasted oak, typical of an Anejo.
Rich Larkin, head of Diageo Reserve GB, said: “We’re delighted to introduce Don Julio 70 tequila to the UK. This first-of-its-kind tequila showcases the talent and skill of Master Distiller Enrique de Colsa who has created an Añejo Claro to challenge conventions and support the growth of super premium tequila in the UK. It’s a masterpiece of innovation.”
Don Julio 70 (rrp £70) is 35% abv and it will be available at the end of May at retailers including Master of Malt, The Whisky Exchange, Selfridges and Harvey Nichols.